spec: french’s
As a 100% all-Canadian product, French's ketchup deserves more recognition. Although it's widespread across the country, it's still new to the ketchup market and often overlooked.
While other leading brands import their tomatoes and ketchup from overseas spending weeks if not months to import it to Canada, French's grows and produces its ketchup right here.
This campaign aims to highlight how frequently people encounter French's ketchup in all of its glorious and most importantly fresh forms.
Grocery Chain shopping bags collaboration
OOH near French’s farms
To highlight the incredibly local nature of French’s ketchup, we launched an interactive app to show just how fresh and close to home French’s really is.
We enabled preorders of French’s ketchup to provide it fresh.
Added a tomato's journey map to follow it from its vine to the fridge.
Activated notifications whenever in close proximity to the product.
Included geo-location to show French's every active location.
In-Store advertising
Airport/Train Station OOH
copy/art direction: Mariia Kul